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Premium spirit manufacturer Bacardi is one of the world's foremost drinks companies. The brief to Maverick was to introduce a branded, global induction programme that would energise their workforce around the world.

Focusing on creating an inspiring employee brand, we successfully implemented 'Bacardi People', creating the environment and supporting material for new employees' six month onboarding process.

The core was an online virtual world that would instruct and educate new and existing employees about the history of Bacardi, key values, product range, customers, markets and important practical information.

Utilising a variety of multi-media assets and driving employees to predetermined 'real-life' experiences, the initiative has provided Bacardi with a successful medium to both harmonise and rationalise their business training and methodology.

At the same time, they have maintained the unique cultural diversity required when communicating with colleagues operating in over 40 countries using 11 languages.

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Cabo São Roque is a 3500 acre residential and lifestyle resort currently under construction in North East Brazil.

The resort is set to become unique in its category; with residential units sitting alongside global hotel brands and world class sporting facilities, all with high profile celebrity associations. Maverick were tasked with creating a global marketing strategy, brand and positioning for the resort (encompassing the distinctive celebrity brands), which would generate product awareness, creating solid leads, demand and ultimately to sell the residential properties within a given time frame.

We responded by thoroughly researching the target markets, of which there are many, and producing a comprehensive strategy that allows Cabo São Roque to work as an umbrella for the globally established brands that are already on board or will join along the way. The strategy encompassed the full marketing mix, crossing brand identity (including brochures, hoardings, website, signage, merchandise, marketing suite and advertising) an on & offline media plan, plus an events plan which included a global roadshow.

The concept has recently been signed off by the full development team and we’re now in the next stages of development. Results to follow as they come in!

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The aim was to engage DHL’s total workforce of 100,000 employees in practically every country on the planet in a single, focused training programme that would establish each one as a Certified International Specialist.

Maverick created, produced and launched a multi-channel communication and coaching programme employing the concept of four DHL ‘superheroes’. The CIS characters enabled the staff of ‘The World’s Most International Company’ to embrace the aspiration of becoming International Specialists despite wide variances in cultural background, geographical location and job role. The programme was delivered by creating a unique partnership with a leading training provider. Fun, distinctive and scaleable, the programme featured structured information modules, animated movies, business-based documentaries, learning aids and communication materials translated into 42 global languages.

The CIS Foundation course has now rolled out across the world and new levels of CIS functional and cross-functional training are now in various stages of development. The programme has been highly successful in delivering enhanced levels of awareness and buy-in from the organisation’s vast workforce. It is also under consideration by the Guinness Book of Records as the most global internal branding and communication programme ever produced.